Family investment firm · Iceland — Patient capital for the long Nordic horizon.

Adara makes corrugated packaging for retail and in-shop advertising. Since 2011 it has invested in advanced machinery, digital systems and energy-efficient technology, and offers custom design and fast delivery.

Based in East Iceland, Jurt grows tree saplings and premium fresh wasabi in advanced greenhouses powered by renewable hydroelectricity and pure Icelandic water. Its authentic Wasabia japonica reaches top European restaurants within 48 hours of harvest. Since our 2016 investment, Jurt has scaled around purity, freshness and sustainability.

Hallgruppen provides modular tent halls and temporary structures for storage, events and industry worldwide. Its halls are quick to deploy and can be customised, serving military, humanitarian, agricultural, logistics and sports customers.

VAXA grows pesticide-free leafy greens in indoor farms powered by renewable energy, with a short supply chain that keeps them fresh for longer. Since 2020 its produce has reached fast-food chains, Michelin-starred restaurants and five-star hotels.

Overtune’s mobile app lets anyone create, record and share music, no expertise required. In 2022 it raised a $2m seed round from investors including Charles Huang (Guitar Hero) and Whynow, and it has partnered with Iceland’s Eurovision competition.

PassEntry lets businesses create, deliver and manage Apple and Google Wallet passes for ticketing, membership, loyalty and access control, with no app required. Its open API and dashboard handle real-time updates, push and location-based notifications, and analytics.

Controlant protects temperature-sensitive medicines from factory to patient, pairing reusable IoT devices with cloud analytics and 24/7 monitoring. A key partner in distributing COVID-19 vaccines worldwide, it serves global pharmaceutical companies and aims to cut cold-chain waste to below 1%.

Founded in 2012 by three Icelandic families, NICEtravel is a Reykjavík-based operator of small-group day and multi-day tours across Iceland, with at most 19 guests per departure. It is known for a personal touch, a modern fleet and a no-cancellation promise, and has won a Travelers’ Choice award.